“Google gave its first hints on Monday about its grand plans for its newly acquired cell phone company, Motorola Mobility,” David Goldman reports for CNNMoney. “Some of Motorola’s early moves come right from the business 101 handbook: It plans to cut a fifth of its staff, exit unprofitable markets, scale back its manufacturing to just a few core products, and rethink its advertising campaign. Google confirmed those plans to CNNMoney on Monday.”
“But Motorola is also setting up a new division that it hopes will attract some of the world’s most elite researchers. Dubbed ‘Advanced Technology and Projects,’ the unit will bring together a small group of scientists, mechanics and experts tasked with developing ground-breaking technologies that can be included in Motorola’s devices,” Goldman reports. “Skunkworks ventures are increasingly common in Silicon Valley, but Motorola’s comes with a twist: To ensure that projects are not only completed but developed quickly, that group’s engineers will be given just two years to work there. Then they’ll be shown the door.”
Goldman reports, “If the new division sounds like something out of Q’s lab in the James Bond movies, you’re not far off. The leader of the group is Regina Dugan, former director of the U.S. Defense Advanced Research Projects Agency (Darpa). She borrowed the idea from her experience at Darpa, where small groups of engineers work on short-term projects with a definite end-date, then disband.”
Read more in the full article here.
MacDailyNews Take: Too bad for Google that the mole blew his cover so soon, huh? It was a lot easier and cheaper back then.
Here’s what Google’s Android looked like before and after Apple’s iPhone:
[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]