“Has Apple lost its cool?” Matt Creamer writes for AdAge.
“It’s a question that’s been asked since Apple rose from the ashes in 2001, a time during which the company has become nothing less than the most valuable in the world,” Creamer writes. “Nevertheless, journalists, analysts and just about everyone else have been champing at the bit to pinpoint the exact moment when the company will lose its imagined Svengali-like grip on the minds of American consumers and Appleapocalypse is upon us.”
Creamer writes, “Ricocheting around the web last week was a Wall Street Journal article headlined: ‘Has Apple Lost Its Cool to Samsung?’ CNBC asked ‘Is Samsung Cooler Than Apple?’ … For a marketing world that has been hanging on every Apple move for decades, these are huge questions that seem to herald some sort of new brand order. They also might be the wrong ones entirely. After all, it’s been a long time since Apple has had to worry about issues of cool — it’s a ubiquitous cultural force with little of the underdog feel it had when it was the hip alternative to IBM or Microsoft.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “TheloniousMac” for the heads up.]