Analysts of Forrester is forecasting that tablet ownership with become quadruple by the year 2017. The percentage of adults who have purchased slates is increased by 14% and it is projected that it will become 55% in 2017. In 2011, this figure was just 7% and now it is understood that consumers are adopting the slates. In 2012, the growth was double digit and it is expected to be further double digit growth in the upcoming year, which will not fad, shared by Forrester.
Analyst said than in Western Europe in 2017, there will be more than 147 million sales which will exceed from 2012’s 33 million. The growth is based on the survey done from 13,000 customers in Germany, France, Netherland, Italy, Spain, UK and Sweden. In 2012, the Netherland penetration in the tablet industry is 20%, Spain was counting 18%, Italy holds with 16%, UK had 15% and France holding nine percent.
It has been further noted in Forrester’s report that users of age range in tablet industry has decreased. It was mostly consumed by 30 to 40 years of old users, now it is mostly availed by 18 to 24 years old people. The shift towards more younger owners in tablet industry is expected to accelerate in future and prices will become more competitive, especially for android devices. The Google Nexus 7 and Kindle Fire can be bought from just 250. The ownership of tablet increases with the increasing income, according to the report shared by Forrester. Keenest in young users have motivated tablets to shrunk down their prices. Android tablets are almost half price than that of Apple’s iPad and it is helping in driving the adoption of low price range. People who cannot afford iPad previously, can now easily avail Android tablets at affordable prices. Android powered tablets are stepping in to the price Vs demand gap. Apple had also faced this situation and thus they have come up with cheaper and smaller iPad mini from last year. Still there is no fire seen for that device.
- For the next two years Apple will sale $39 billion in iPad and Macs- Forrester report
- iPad dominance in Tablet downloads in upcoming 5 years- 56% market will be captured till 2017
- The share margin in Tablet market between iPad and Android is narrowing at a faster pace than predicted.