Berlin-based 6Wunderkinder is adding more features to its new Wunderlist Pro paid tier of service today, answering the number one request of its users with the addition of file upload and sharing. Users can add files to tasks and synchronize them across devices and team members for collaboration purposes. That, along with newly introduced pricing plans for Wunderlist Pro aimed at businesses, should help growth of the revenue-driving service skyrocket, says 6Wunderkinder founder and CEO Christian Reber.
“We had large corporations contacting us the first day we launched Wunderlist pro and ask us ‘Can we use this in our business, what can I do to sign up my entire team of 250 people?,’ etc.” he said in an interview. “That was exciting for us but unfortunately we didn’t have the business accounts yet, we didn’t have the dashboard to manage those people.” This change will help them sign on these new customers who have just been waiting for an opportunity to get on the platform.
The changes today aren’t only aimed at business customers big and small, however; Reber says that file sharing is something that should appeal across its user base, and drive up the value perception even for individual Wunderlist users who have been considering the paid option. “We think that files is a feature that everyone wants, and we think that we will see a very high conversion rate of free users to premium users also, because it’s a feature that everyone just asked us to build,” Reber explained.
Reber says they “quadrupled” their own internal expectations for new user growth with the introduction of Wunderlist Pro. The entire user base of nearly 5 million Wunderlist users (including free and paid) is around 29 percent U.S.-based, he said, but 40 percent of the paid customers come from the States. Over 40 percent of paying customers are businesses, too, which is why the business plan rollout is designed to unlock more of that potential market.
Ultimately, 6Wunderkind’s strategy is to become just as essential and widespread a productivity tool as a Dropbox or an Evernote, Reber tells me. Those have validated their business model, he says, though they target a completely different market. The aim is to grow from a simple to-do list to more full-featured collaboration software, while retaining focus on both individuals and business customers, instead of just one or the other.
Reber wasn’t ready to share specifics about conversion rates on Wunderlist Pro just yet, but he says that 6Wunderkinder does plan to be much more transparent about that kind of data with future releases, since it believes there’s value in showing other startups how it’s doing building a business, so expect to see more granular detail about how Wunderlist’s monetization strategy is working out in the near future.
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